My drugs of choice: Kabbalah, social media, and the gays.

Fast Chat: Erik Martin on Reddit's Coverage of the Aurora Theater Massacre

In the immediate aftermath of the Aurora theater shooting,social news and community site Reddit quickly became aprominent resource for coverage. Well before most awoke onFriday morning, 18-year-old Redditor Morgan Jones had acomprehensive news thread with over 50 updates. Throughout theday, major news outlets pulled video and followed leads from theReddit community, causing many to praise the quality of the site’scrowdsourced citizen journalism. Adweek spoke with Redditgeneral manager, Erik Martin, about the platform and how it ischanging breaking news coverage.