Ad Week has an interesting interview with Expedia.com vp and gm Joe Megibow about the powerful video about a father’s journey to accepting his daughter’s decision to marry another woman. The video, which has more than 2.2 million views to date, was released as voters in four states will vote on marriage on Election Day.
What’s interesting and smart is that Expedia aimed the video at the non-LGBT community. It’s a more sophisticated and human example of the power of travel. Travel is less about frequent flyer miles and finding a package that’s a few dollars cheaper. It’s about the power of travel to connect us to the people we love.
This video plus the growing support from corporations and business leaders shows that we are turning a corner in which support for equality for LGBT people is no longer seen as something controversial. It’s a clear sign that LGBT people are increasingly seen as simply a part of the American family.